There’s no such thing as a stupid question – except the one you don’t ask.

Our market research experts give you the edge in terms of knowledge. Whether what you require is customer satisfaction surveys, mystery shopping approaches to assess customer and potential customer processes, or structured competition and market studies, we are your partner for efficient primary and secondary market research.

Answers to your questions

Our market research services focus on the following areas:

• Analysis of purchasing decisions
• Target group analyses
• Examining of advertising effectiveness
• Customer satisfaction analysis
• Brand recognition/image
• Overall market potential
• Process optimisation

We don’t just abandon our customers with a pile of market research numbers, but supply them instead with tangible suggestions for improvement. We also apply the knowledge we have gained in our studies directly to the customer’s communications strategies for marketing and sales. In this way, we ensure optimised results in customer acquisition and service over the long term.

Call centres and GD Consumer Marketing-Database

We have one of the largest and widel varied consumer databases in Germany. The data we collect by market research studies can be linked to additional operational features from our consumer database. These combined data can provide – beyond the market research analyses themselves – even more efficient findings to determine target group potential and profiles. Survey and consumer data are associated only in compliance with strict requirements for data protection. No data provided can be traced back to individuals or households.

GD Consumer Marketing-Database – gain insight

With the GD Consumer Marketing-Database, our company has one of the largest, most current consumer databases in Germany. All data our market research team collects for you can – insofar as permissible under data protection law – be linked to the entries in the database and analysed on that basis. With this process, we achieve additional insight for you that gives you an additional edge over the competition.